A+ content is an Amazon feature that allows you to optimize your listing through the use of additional graphics, designs, videos, and other digital creations that’ll increase conversions and leave customers starry-eyed.
It’s effectively a website for your Amazon listing. The one drawback is it does require registering your brand before gaining access.
That’s completely fine in my opinion, as I strongly suggest doing this anyways.
But the question I hear time and time again is, Is A + Content actually worth the hassle?
At the end of the day, it’s just more money, time, and forms to fill out, right?
On top of that, gaining access to A+ content is only half the battle; then you actually have to create the content for the listing, which is also pricey, time-consuming, and sometimes requires an IT degree and/or blood pressure medication.
That being, should you even bother?
Absolutely Yes.
Going through the whole Amazon FBA process and not including A+ content on your listing is like building a house but not bothering with a roof.
It’s Christmas day without any presents.
It’s a BLT without the bacon.
And if you don’t believe me, here are 6 reasons how A+ Content can help you spearhead Amazon FBA success.
Helps Your Product from Looking Counterfeit
Amazon is ripe full of bad actors, counterfeiters, and scams.
So much in fact that they’ve recently launched a counter-crime initiative to crack down on fake products.
The Amazon powers-to-be are always trying to stop such products before they’re listed on Amazon.
Creating A+ content for your listing reduces the chance of both Amazon and potential customers from thinking your product is fake or counterfeit.
Engaging and Attention-Grabbing
For better or for worse, if your business has an online presence in 2023, you’re competing over eyeballs.
Whether that’s through a YouTube channel, a blog, a newsletter, or some creepy AI-generated TikTok, A+ Content simply gives more reason for folks to stay on your listing.
And the longer you can keep them on your listing, the more likely they are to convert.
Quality Content Stays Competitive
Odds are you’ve chosen your Amazon product either because you’ve found a hole in the market, or because you’re a vulture preying on a sub-par listing.
If the latter describes you, just understand that you’re not the only bird of prey looking to wreak havoc on a vulnerable listing.
And if you think your listing is untouchable without A+ content, I’ve got bad news for you. It is.
You’re constantly competing against others on Amazon, and if you’re listing isn’t optimized, it’ll be ripe for the picking.
Take the extra step, and go with high-quality A+ content. It’ll make your product stand out and become more visible to your intended audience.
Your Audience Will Trust Your Brand
In addition to not seeming fake or counterfeit, A+ content will help customers trust and return to your brand.
One reason for this is the ability to include additional videos in your product listing. According to recent research, 78% of marketing professionals report that video has helped with product sales.
| Did You Know? Over 95% of people rely on video content to learn more about a product or service. |
Completely Customizable
You can get super creative with A+ content. In addition to video and pictures, you can also include;
- Infographics
- Testimonials
- Certifications
- Additional Technical Details/Specs
- What’s in the Box Section
- Headlines
Moreover, these can be in the font size and style of your choosing, and you’ll have full creative control over what your audience sees.
Added Keywords
Keywords on your listing play an important role in allowing Amazon customers to find your products.
A+ content gives you boundless opportunities to stuff your listing full of SEO-friendly keywords that can help get customers to your listing.
Successfully selling on Amazon takes much time, patience, and money.
So you want to make sure your valuable resources are going to good use.
Learn how my Amazon Wealth Accelerator can streamline your Amazon FBA journey without all the costly and time-consuming mistakes.
