OUR MISSION
To provide the knowledge, community, resources, and hands on support to give people the absolute best chance to succeed in Amazon FBA
The 12 Core Principles That Help Us Achieve Our Vision:
CUSTOMER OBSESSION
Completely driven for student success & overall program experience
KEEP IT SIMPLE SILLY
Keep things simple, complexity will kill you at scale
LESS BUT BETTER
Be focused & efficient on the MAIN THING
DO THINGS DIFFERENTLY
Don’t shy away from the “Hasn’t Been Done”, do whatever needs to be done to continue to be “Us”
ALWAYS LONG TERM
Do what’s best for 3,5, and even 10 years down the road
INNOVATE
Never stop innovating for customer success & experience
LEAN & FRUGAL
Being lean breeds creativity & resourcefulness
HONESTY & TRANSPARENCY
Never shy away from what's right and speaking the truth no matter how uncomfortable it is
WE ARE ALL IN
One team, one direction, to one goal
THINK LIKE OWNERS
Take personal responsibility & be proactive to problem solve
HIGH STANDARDS
Great just isn’t good enough
BE SCIENTIFIC
Reason from first principles, use data, test and iterate