Have you heard of the Bedrock Theory? I have used this strategy for the last five years, 50+ private label products, and multi seven-figure accounts. For each product I launch and scale, I use the Bedrock Theory. This method helps you compete with competitors on Amazon, who may have a longer track record, more revenue, and more opportunities. Essentially, Bedrock gives you a chance to get your slice of the pie. This is one of the most important things I can teach you to succeed on Amazon, so let’s get to it.
How I Use The Bedrock Theory
To get started with the Bedrock Theory, I want you to visualize your business as a skyscraper. Above ground, you have sales, reviews, ranking, ads/PPC, etc., making up all of the elements you need to launch your FBA business. These are the “fun” things about running an Amazon business, right? However, these are not the things that make your business work; it’s everything below the ground that holds up the skyscraper. If your foundation is rocky, your building will topple. The “bedrock” is what you need to focus on, and it can be broken into three steps.
Step 1 – Product
A – Creative Product Research
Product research software tools are great, however, every Amazon FBA seller uses them, and they often use the same methods to find products. What does this mean for you? Too many eyeballs are looking at the same products, and the market will get saturated before you even have time to launch. Bad news. To combat this, your product research must be done creatively. I, too, use product research tools. However, I go a step further. I like to go down the “rabbit hole” to uncover hidden gems and think of ways to offer products no one else is offering. I research products to find different niches, sub-niches, and bundles. Check out my $29,974/mo Unique Helium 10 Tutorial here to learn more about this.
B – Track Real Sales Data
While product research tools are a great way to get sales estimates, the values shown are not real sales data. For example, I’ve had products estimated at $30k/mo revenue, yet I ended up with just $2-3k a month. This was a painful mistake for me, but one that you can avoid with I999 tracking. With I999 tracking, you look at the inventory of the product and review how the product is moving on a daily or weekly basis. This process isn’t perfect and can be time-consuming. However, Helium 10 now has tools to track inventory, making things a bit easier.
C – Get Your Idea Reviewed By Someone Successful
Amazon FBA is a high-risk, high reward type of business. It’s impossible to know without a shadow of a doubt what products will be successful. Even experienced sellers don’t know for sure. You can prepare and research until you’re blue in the face, but the answer will come only when you begin selling a product. With that being said, there is still a benefit to running your idea past someone successful on Amazon FBA. At the very least, a successful Amazon seller can keep you from going all-in on a product that is a trap, a scam, or simply too overrun with other sellers. So utilize your network and get advice before pulling the trigger and losing $15,000 on a dud product.
Step 2 – Manufacturing
A – Suppliers
Even if you’ve found the best product globally, that means nothing if you can’t find the right supplier. You’re dead in the water if you get a poor-quality product that nets you one to two-star reviews, right? Look for suppliers that will give you four to five-star reviews.
B – Profit Margins
Again, a great product and a quality supplier are wonderful, but you still need the margins to make sense. You should aim for a 40% net margin for all products you sell, considering all of the Amazon FBA fees.
C- Relationships
Remember to be patient during the supplier selection process and find a supplier you can build a strong relationship with. I typically spend about two weeks talking to suppliers before asking for sample products. To compare suppliers, I like to make an excel sheet with pricing, delivery times, customizations, etc., to make an informed decision before purchasing. I strongly recommend investing time into this process to ensure that you order a winning product and have a positive purchasing experience overall. If you can’t find a supplier you can grow with and improve with overtime, you won’t be able to scale.
Step 3 – Listing
A – SEO & Indexing
Now, we’ve got a great product and a great supplier. What’s next? We need people to find our product. If users can’t find your product, they cannot purchase it. The right keywords in the right places will get eyeballs on your listing and, ultimately, sales.
B – Copywriting
How do we write product copy that converts? Just think about the last advertisement you saw. Did it make you click and purchase the advertised product? If it did, why? If it didn’t, why not? What kinds of words did they use that piqued your interest or turned you away? The words that you read in that ad represent copywriting. Words can drive actions, i.e., prompting someone to purchase something or keep scrolling. Write your product listing in a way that makes a shopper want to buy your product.
C – Photos
The single most important thing about your listing is your photos. Photos can make or break your listing. There are three types of images to consider: lifestyle, infographics, and 3D renderings. Lifestyle photos are ideal for apparel. However, they are costly. Infographics are a great way to showcase product features and benefits. Lastly, 3D renderings allow you to place your product into different photos.
Bottom Line Of The Bedrock Theory
If you want to succeed as an Amazon FBA seller, you need to create a solid foundation. Although sales, reviews, rankings, and advertising are the more “sexy” parts of being your own boss, you can’t get there without building your bedrock. Finding the right product, using a quality supplier, and creating an effective listing page are the keys to growth.
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