It’s important to do everything you can to minimize product returns.
- It costs you money to deal with them.
- It costs you time to handle them.
- It can cost you bad reviews if the customer blames you for their dissatisfaction.
Tips On Minimizing Product Returns
These are some of my best tips on how to minimize product returns:
- Don’t sell clothing. Clothing has a high return rate basically because sizing is so variable. Also, because of the sizing issue, many people will order different sizes to try on at home and see what fits. Then they return the rest.
- Tech stuff is also more prone to product returns.
- More expensive items (priced at $50 to $80) are more likely to be returned. For a lot of people, returning a lower-priced item isn’t worth the trouble, but they definitely want their refund when the price climbs.
- Obviously providing a high-quality product results in fewer returns. This means that you need to take time with your supplier, and with your quality check before finalizing your manufacturing purchase.
- Be completely transparent about what your product is and what it’s not. Be sure that your listing is clear about what the product does and what it does not do, and who it’s for and who it’s not for. Make these facts obvious in the listing (heading, bolding, bullets, infographics, product description). It’s preferable for a customer not to buy your product if it cannot satisfy their specific need. So Transparency is key.
- You’re gonna have some refunds, but it’s important to understand FBA reports on your Seller Central account. Sometimes, customers leave reasons why they’re returning your product. Make a point of reading those comments and understand why you’re having product returns.
- If you see that your product is being returned because customers misunderstand something in the listing, update your listing.
- Learn more about your customers, and continually make improvements to your product.
- With your product packaging, you can have a product insert. Use the insert to provide contact information and a personal message about returns. Provide a message like, “Hey, if you’re not completely satisfied or have any issues at all, contact us at info@Amazingproducts.com. And we’ll take care of you, no questions asked.” This can give customers a way to get satisfied without refunding through the Amazon system.
- Returns hurt your Amazon metrics when you refund through the Amazon system. If you can take care of customer issues before they leave a bad review, or get a refund, it’s better for your Amazon rating.
In my Amazon Winners Academy program, I help clients take every step they need to keep product returns to the barest minimum.
Book a 1:1 call with me to talk about whether you’d be a good fit for my program, Amazon Winners Academy. I’ll be excited to talk with you.
