What is Amazon FBA?

Amazon hosts products from big and well-known brands like Nike, Samsung, and Lego, just to name a few. They also sell products through their private label, Amazon Basics. But did you know a big chunk of the products aren’t sold by either? Rather, they’re sold by normal people like you and I. 

Amazon FBA stands for Fulfillment by Amazon. It’s a partnered program that lets anybody use Amazon’s fulfillment services to sell products without worrying about shipping and logistics. 

By allowing Amazon to do the heavy lifting, it’s possible to create passive income and free yourself from your 9-5 job. And since it’s a remote business model, you only need a computer, laptop, and internet connection to get started. 

I’ve used the Amazon FBA model to start and scale over 50 Amazon “mini brand” products, and have sold over three million dollars worth of inventory over the past several years. 

What is a “mini brand”?
I refer to a mini-brand as any private-label Amazon product sold by an individual or third-party seller.

A mini-brand can be just one product or a handful. 
Websites like Etsy are full of people selling “mini brand” products. I use Amazon instead of Etsy, Squarespace, Wix, etc. 

I do deep dive tutorials on my YouTube channel, as well as my blogs, but in a nutshell, here are a few easy steps to create your own $30k per month Amazon product: 

  1. Research and invest in an in-demand or upward-trending product 
  2. Hire an overseas manufacturer to produce the product inexpensively 
  3. Create a “mini” brand around the product
  4. Launch the “mini” brand product and use Amazon’s massive fulfillment network to ship and deliver orders

What are the Benefits of Using Amazon FBA?

On top of the ability to create passive income, here’s why I recommend the FBA program over similar models such as dropshipping or wholesaling: 

It Frees Up Your Time

In a salaried or hourly job, your earning potential is tied to the amount of time you can work in a day. 

But with Amazon FBA, profit from sales is your income, giving you unlimited earning potential while freeing up your valuable time.  

Raises in Value like a Home

If you’re like me and didn’t own property before prices skyrocketed, fear not! Much like a home, the value of an Amazon product grows over time. 

Here’s how. 

As more people shop online (and more physical stores close down) and buy your product, you’ll earn more reviews, rank higher, and sell more products. The longer your listing is active and healthy, the more money you’ll make. 

A present, just 15.4% of retail sales in the U.S. come from online. That leaves nearly a lot of the market left to go online. The majority of that will go to Amazon, which at present, holds around a third of the entire e-commerce market. 

Since I started selling on Amazon nearly 7 years ago, there’s a strong correlation between product sales and Amazon growth/number of Prime users. 

Fast Delivery Speed To Customers

All FBA products are Prime-eligible, and Amazon’s delivery speeds are unmatched against most domestic carriers. Since delivery speed is one of the key factors that drives conversions, Amazon has an nearly untouchable advantage over it’s closest competition, Walmart. 

And with Amazon expanding its Prime air drone delivery services, it’s safe to say they’re leading the charge to even faster delivery in the future. 

To me, this is the ultimate value add. Companies like Temu might offer cheaper prices, but they’ll never touch Amazon’s delivery speeds. 

Scalability 

Amazon handles fulfillment, shipping, delivery, and returns..meaning you don’t have to. 

This frees up your time and resources to focus on expanding your product line, growing your brand, or even selling your Amazon listing for profit, and repeating the process. 

Are You Ready to Say Goodbye to Your 9-5 and Live on Your Terms? 

Building a “mini brand” on Amazon is one of the best ways to make over 6 figures in 2024.

And unlike what most people tell you, you don’t need to:

  • Invest a crazy amount of money in inventory to start
  • Find dozens of winning products (you only need 1)
  • Have prior marketing or business experience

The reason this method of selling on Amazon is ideal for people who want REAL freedom and wealth is because:

  • Your income is separated from your time
  • Amazon does the selling & customer service for you
  • Once you have lots of consistent sales you can actually SELL the business as an asset for multiple 6 or 7 figures

Anyone who tells you Amazon is dead in 2024 is probably using the same outdated methods & tools being taught 3-5 years ago.

The truth is, there are hundreds of complete beginners still starting and scaling brand-new Amazon stores using the method we teach.

Ready to get started? Book a call here.

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