Before we dig in, let’s talk about why bundling is such a great strategy to edge out your competition & separate yourself.
1. IT ADDS MORE VALUE TO YOUR PRODUCT
Say there is a 10-pack of plastic cups for $10.99
Then there is a 10-pack of plastic cups that comes with Lids and Straws for $10.99.
Which one would you buy?
The bundle with straws, right? Imagine how much 10 lids and straws cost too? Maybe only $0.50 more, at max!
In most cases, you will be able to charge more for your bundle to increase profit margins! Because people pay for convenience!
2. IT MAKES YOUR PRODUCT STAND OUT
When I am browsing products, the first thing that I am looking at is the main image before I even look at the title and then finally decide to click into the listing.
If I search for plastic cups, see an image of 10 plastic cups, and then see an image with 10 plastic cups, 10 lids, and 10 straws..which one am I more likely to click on?
The one with more implied value, which is the bundle!
And this works even better when you get to add sexier products on your main image instead of just straws!
In my Amazon Winners Academy, I show clients all kinds of tips and tricks about bundling.
Book a 1:1 call with me to talk about whether you’d be a good fit for my program, Amazon Winners Academy. I’ll be excited to talk with you.
